Privacy Policy

Our Privacy Policy

Last updated: 8 April 2026

StrikeUp Limited ("StrikeUp", "we", "us" or "our") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use and protect personal data when you visit our website, submit a form, book a demo, or otherwise interact with us online.

1. Who we are

StrikeUp Limited

Company number: 17071340

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

Email: callum@strikeup.io

2. What this policy covers

This Privacy Policy applies to personal data collected through the StrikeUp website, including when you:

• browse our website

• submit an enquiry or demo request form

• book a demo via Calendly

• interact with embedded third-party content, including documentation pages and videos

• contact us directly by email

3. The personal data we collect

Depending on how you use our website, we may collect the following types of personal data.

Information you provide directly

If you complete a form on our website, we may collect:

• your name

• work email address

• company name

• phone number, if provided

• any information you include in your message or enquiry

If you book a demo through Calendly, additional information may be collected through that booking flow, such as:

• your name

• email address

• company details

• preferred date and time

• any notes you provide in relation to the booking

Information collected automatically

When you use our website, we may collect certain technical and usage information, such as:

• IP address

• browser type and version

• device type

• general location information

• pages viewed

• time spent on pages

• referral source

• on-site interactions

Some of this information may be collected through analytics tools or through third-party embedded content.

4. How we use your personal data

We use personal data for the following purposes:

• to respond to your enquiries

• to arrange and manage demo bookings

• to communicate with you about your request

• to operate, maintain and improve our website

• to understand how visitors use our site

• to monitor site performance and user journeys

• to protect our website and systems

• to comply with legal and regulatory obligations

We do not currently use website forms to add people to marketing email lists. If this changes, we will update this Privacy Policy and, where required, ask for the appropriate consent.

5. Our lawful bases for processing

Under UK data protection law, we must have a lawful basis for using your personal data. Depending on the activity, we rely on one or more of the following.

Legitimate interests

We may process personal data where necessary for our legitimate interests, including:

• responding to business enquiries

• managing website performance

• improving our services

• securing our website and systems

We make sure our legitimate interests are not overridden by your rights and freedoms.

Consent

We rely on consent where required, including for certain analytics and cookie-based technologies.

For example, where Google Analytics or third-party embedded technologies use cookies or similar technologies that are not strictly necessary, these should only be activated after you have given consent through our cookie banner or consent mechanism.

Contract

If you request a demo or otherwise engage with us in a way that may lead to a business relationship, we may process your personal data where necessary to take steps at your request before entering into a contract.

Legal obligation

We may process personal data where necessary to comply with a legal or regulatory obligation.

6. Analytics and cookies

We currently use:

• Google Analytics

• Framer Analytics

Google Analytics

Google Analytics helps us understand how visitors use our website. It may collect information such as pages visited, device information, approximate location, and interactions on the site.

Where Google Analytics uses cookies or similar technologies that are not strictly necessary, we will only activate it after you have provided consent through our cookie banner or consent mechanism.

Framer Analytics

We also use Framer’s built-in analytics. This helps us understand overall website usage and performance.

Cookies and similar technologies

Our website may use cookies and similar technologies directly or through third-party services. Some are necessary for the website to function. Others, including analytics or embedded third-party content, may only be used after consent where required by law.

You can manage your preferences through our cookie banner or browser settings, where applicable.

7. Embedded third-party content

Our website may contain embedded third-party content and services, including:

• documentation content served from docs.strikeup.io

• YouTube videos contained within embedded content

• Calendly booking functionality

When you interact with embedded content, those third parties may collect information about you, including usage data, IP address, device information, and cookie-related information.

YouTube

YouTube videos embedded within our documentation content may allow Google or YouTube to collect information about your interaction with the content. Depending on how the embed is configured, YouTube may place cookies or use similar technologies.

Calendly

When you book a demo through Calendly, your information is processed by Calendly in accordance with its own privacy practices. Calendly may also interact with connected services such as Google Calendar and Google Meet in order to schedule and manage the booking.

We recommend reviewing the privacy information of any third-party service you interact with through our website.

8. Forms and communications

When you submit a form on our website, the information you provide is sent to us by email.

At present, submissions are handled through our email systems and associated tools. We may also organise or log enquiry details internally.

We expect to introduce a CRM in the future. If we begin storing form submissions or contact records in a CRM, we will update this Privacy Policy accordingly.

We may use information submitted through forms to:

• respond to your request

• arrange a call or demo

• manage our communications with you

• keep records of business enquiries

We do not currently use website form submissions for newsletter marketing.

9. reCAPTCHA and anti-spam tools

We may implement Google reCAPTCHA or similar anti-spam and security tools on our forms.

If we do so, these tools may collect hardware and software information, device and application data, and send that information to Google for security and fraud prevention purposes. We will update our cookie and consent mechanisms as needed if and when such tools are introduced.

10. Who we share personal data with

We may share personal data with trusted service providers and partners where necessary to operate our website and business, including providers involved in:

• website hosting and infrastructure

• analytics

• email and communications

• scheduling and calendar bookings

• video conferencing

• form handling

• security and spam prevention

Based on our current setup, this may include providers such as:

• Google

• Framer

• Calendly

We may also share personal data where required by law, regulation, legal process, or to protect our legal rights.

We do not sell personal data.

11. International transfers

Some of our service providers may process personal data outside the UK.

Where personal data is transferred internationally, we take steps to ensure it is protected in accordance with UK data protection law. This may include relying on adequacy regulations, standard contractual clauses, or other appropriate safeguards.

12. How long we keep personal data

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including to:

• respond to enquiries

• maintain business records

• comply with legal, tax, regulatory or insurance requirements

• resolve disputes

• enforce our rights

Retention periods may vary depending on the nature of the information and the purpose for which it was collected.

13. Your rights

Depending on your location and the circumstances, you may have rights in relation to your personal data, including the right to:

• request access to your personal data

• request correction of inaccurate data

• request erasure of your data

• request restriction of processing

• object to processing

• request transfer of your data in certain circumstances

• withdraw consent where processing is based on consent

To exercise any of these rights, please contact:

callum@strikeup.io

14. Complaints

If you have concerns about how we handle your personal data, please contact us first at:

callum@strikeup.io

If you are based in the UK and remain unhappy, you may also complain to the Information Commissioner’s Office.

15. Security

We take reasonable technical and organisational measures to help protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission over the internet or method of electronic storage is completely secure.

16. Third-party websites

Our website may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party sites or services. We encourage you to review their own privacy notices.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, legal obligations, or the way we process personal data.

Any updates will be posted on this page and the "Last updated" date will be revised accordingly.